Duro Olowu Collaborates with J.C. Penny for Spring '13

InStyle.com

J.C. Penny has made many changes, from the corporate office all the way down to the store aisles. JCP is now hosted by a new CEO and spokesperson, added new miniature store collections inside of its main stores, and revamped its sale system. But the latest and greatest change is the collection addition from the Mix Print Monster Duro Olowu (this news was so good, J.C.P had to tweet about it).

Nigerian-born and London raised fashion designer Duro Olowu will be featured as a limited edition designer at J.C. Penny's come March 2013. Known as the "Mix Print Monster" and a designer favorite among celebrities and dignitaries such as Michelle Obama, Duro Olowu's wonderful prints will now be at J.C. Penny for less.

Much like Target, Kohl's, and Macy's, who all feature high designer fashion for less (Jason Wu, Missoni, Prabal Gurun; Narcisco Rodriguez, Derek Lam; and Giambattista Valli, Karl Lagerfeld respectively), the Duro Olowu collection at J.C.P. will be the same. In fact, theme for the collection is "everything under $100." 

Oluwo told InStyle.com, " This collection is for anyone, from 18 to 80... Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple. I've always tried to give a woman a sense of inner beauty with joy, and now it's just the right time to make that more democratic."

All photos courtesy of InStyle.com