Monday, December 3, 2012

Hostess' Intellectual Property Portfolio worth $135 Million


After a 10 year financial decline, the maker of Twinkies, Wonderbread, Ho Hos, Ding Dongs, and host of other goodies (pun intended) filed for bankruptcy and closed shop. But after being in business since we all can remember, just how much is Hostess’ intellectual property (IP) value?

Well, in a February bankruptcy filing, Hostess valued its IP portfolio such as patents and trademarks, at $134.5 million. Also, the court gave Hostess permission to pay 19 top-level executives as much as $1.75 million bonuses as long as they meet certain benchmarks in managing the liquidation. 

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